At Triple B, we back founders rewriting the rules...and INTENNSE is doing exactly that.
Launching this June in Atlanta, INTENNSE is a bold new professional tennis league built for modern audiences. Backed by Triple B, the league blends team rivalries, immersive fan experiences, and cutting-edge production to deliver the kind of sports entertainment today's fans expect—and tomorrow’s fans will demand.
Unlike traditional formats, INTENNSE prioritizes speed, innovation, and athlete empowerment. With shorter, high-intensity matches and deep fan interactivity, the league offers a reimagined approach to tennis.
“We are creating an electrifying experience that places fans closer to the sport—and the athletes—than ever before,” said Charles Allen, CEO of INTENNSE. “We're breaking the mold with a team-driven format that supercharges the excitement, sparks deeper fan connections, and gives our athletes the visibility, recognition, and growth opportunities they’ve long deserved.”
Why INTENNSE Stands Out
✅ Team-Based Rivalries: A fresh format where strategy and spirit collide
✅ Fast, Electrifying Matches: Nonstop action that keeps fans engaged
✅ Immersive Experience: Music, light, and crowd participation fully integrated
✅ Athlete-First Model: Branding, health, and growth opportunities at the forefront
Anchored in Atlanta
INTENNSE’s inaugural matches will be held at The INTENNSE Arena, a custom-built venue inside Electric Owl Studios in Decatur, GA. The arena offers full climate control, cinematic lighting and sound, and seating that brings fans face-to-face with the action.
Teams from Atlanta, Jacksonville, and Tampa will launch the first season. Community-driven events, grassroots fan-building, and year-round engagement strategies are core to the league’s expansion.
“INTENNSE isn’t just another league—it's a complete rethink of what sports entertainment can be,” said Thomas Archer Bata, Director at Triple B. “We’re betting on a bold vision that tears down old walls and brings athletes, fans, and the future of sport together like never before—in a venue unlike anything that’s come before.”
The 2025 match schedule and ticket information will be announced soon.
