Creators of an entirely new category of nappies defined by premium performance design, high-quality materials and luxury, digital-first concierge service
Forbes 30U30 recognised and all female founding team backed by NY-based consumer growth fund ArmaVir Partners and Bata Corporation family office, Triple B
LONDON, UK – 02 July 2025: Peachies, the fast-scaling British premium nappy brand shaking the category from the bottom up through a next-generation product, frictionless subscription model, and parent-first service design modelled on luxury hospitality, has closed an oversubscribed £2.1M investment round.
The round was led by Triple B, the Amsterdam-based family office of the Bata legacy, and ArmaVir Partners, a New York-based growth investor. Peachies is poised to scale its service focused on radically enhancing the nappy experience for UK families.
With 10x revenue growth in 2024, Peachies has reached over 25,000 families across the UK, proving that today’s parents are eager for premium, design-first alternatives and establishing a new category in the traditionally commoditised nappy space.
Peachies’ focus is to put parents at the centre of innovation by redesigning everyday essentials to emphasize joy and provide valuable support. Peachies’ successful fundraise signals investors are also taking notice of the broader cultural shift driven by the nuances of millennial and Gen Z parenting: from pastel clichés and one-size-fits-all offerings to modern, personable premium brands that understand the power of community.
With - an organic reach of 4M+ - and customers including Montana Brown, Lucy Watson and Emily Blackwell, the brand has carved out cult status. Recent collaborations with fellow challenger brands TRIP and Oddbox signal Peachies’ growing dominance in the modern family ecosystem.
Commenting on Peachies’ ethos, Co-Founder Rima Suppan commented:
“Parenthood isn’t a lifestyle trend. It’s love, logistics, laughter and overwhelm - often all at once. We’re here to help parents feel seen, supported, and empowered. Luxury today means time, peace of mind, and fewer things to worry about. That’s what we’re building - and we’re just getting started.”
This funding round also includes participation from a select group of founders and senior operators with experience at consumer leaders such as Tutti Bambini, Lick and Peloton, bringing invaluable knowledge in brand, platform, and customer retention strategy as Peachies scales its operations and digital infrastructure.
Commenting on the recent funding round, Co-Founder Morgan Mixon, said:
“We’re a small, scrappy team and, as the founders, Rima and I are focused on ensuring our team has the ability to creatively develop thoughtful, innovative solutions for nappy wranglers. With such value-aligned partners on board who believe in this approach, we are ready to accelerate our journey as a high-growth, sustainable business.”
Jordy Johannes, Chief Investment Officer of Triple B praised the company’s unique market position and momentum:
“Not only as parents but also as investors, we see in Peachies a rare clarity of purpose, strong early product-market fit - and a world-class team ready to scale it with heart and precision”.
Lee Chaikin, Co-Founder of ArmaVir Partners, added:
“Morgan and Rima are two exceptional founders with a clear vision, relentless drive, and a deep passion for disrupting a category that has been underserved. We’re excited to support them as they build a new standard in modern parenting.”
A certified BCorp and winner of the Positive Birthing Company’s Best Nappy of 2025, Peachies fundraises in support of Save the Children and is also a finalist for Startup of the Year 2025 from the prestigious The Grocer awards.
In addition, Thomas Archer Bata, Co-Founder and Director of Triple B, shared:
“Peachies is redefining an everyday essential, combining scientific rigor, sustainability, and heartfelt design. We’re proud to support founders who are not only building a strong business, but also creating real social and environmental impact.”
About Peachies
Peachies is the premium nappy brand for contemporary parenting. An upgrade to the humble nappy, Peachies are engineered for revolutionary softness and longer nights. B Corp Certified, a Climate KIC-verified forecast, estimates that Peachies also save up to 93 tonnes of CO₂ equivalent emissions per 1,000 babies - that’s the weight of 17 elephants. Peachies is the first nappy company in the UK to be rated 5-Stars across all categories by Mother&Baby and Winner of Best Nappy 2025 by the Positive Birthing Company.
Peachies was co-founded in London by Rima Suppan (Austrian) and Morgan Mixon (American), two operators with deep conviction that babycare could - and should - be better. Rima, recently named to the Forbes 30 Under 30 Europe list, brings a bold editorial and brand vision that positions Peachies at the forefront of a cultural shift. Peachies launched when Morgan, who leads operations and combines rigor and commercial sharpness to deliver a seamless luxury customer experience and nappy-wrangler products at scale, was seven months pregnant.
The founding duo has also assembled an exceptional team spanning marketing, engineering, retention, and logistics - each member committed to reducing the invisible load of parenting, one delivery at a time. Smart, ambitious, and ruthlessly focused on execution, the team is ready to drive Peachies through its next chapter of growth. Other investors include Antler, Anotherway Ventures and the founders of Woom.
Instagram: @wearepeachies
